What's next for graphic design, according to industry insiders?

Graphic design is an ever-evolving field, shaped by new technologies, changing consumer behaviours, and broader cultural shifts. So you can't stand still for too long. To get a sense of where the industry is heading in the future, we spoke to a panel of creative professionals Before we get started, though, let's get one thing clear. We're not talking about "design trends" in the sense of this type of font or these kinds of colours. As Max Ottignon, co-founder of Ragged Edge , says: "We spend our whole time trying to figure out how to avoid such 'trends'. "There are two main reasons for this," he adds. "Firstly, trends have a beginning and an end. Something that feels 'on trend' will probably feel 'off trend' in the near future. And as brand people, we're trying to build something that lasts. Secondly, following trends means that you're making stuff that looks like everything else. But with branding, the primary ...