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Showing posts from February, 2025

What's next for graphic design, according to industry insiders?

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Graphic design is an ever-evolving field, shaped by new technologies, changing consumer behaviours, and broader cultural shifts. So you can't stand still for too long. To get a sense of where the industry is heading in the future, we spoke to a panel of creative professionals Before we get started, though, let's get one thing clear. We're not talking about "design trends" in the sense of this type of font or these kinds of colours. As Max Ottignon, co-founder of  Ragged Edge , says: "We spend our whole time trying to figure out how to avoid such 'trends'. "There are two main reasons for this," he adds. "Firstly, trends have a beginning and an end. Something that feels 'on trend' will probably feel 'off trend' in the near future. And as brand people, we're trying to build something that lasts. Secondly, following trends means that you're making stuff that looks like everything else. But with branding, the primary ...

Google unveils new AI updates for Google Ads at top digital marketing event

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  Google is also rolling out its AI image editing tools across more campaign types. Google has unveiled a series of AI-driven updates for Google Ads during its presentation at DMEXCO, one of Europe's leading digital marketing events. The new features aim to enhance ad creation, reporting, and control, offering advertisers more advanced tools for campaign optimisation. Among the updates is an expansion of Google’s AI ad-building tools to support additional languages. Initially launched in English in January, the “conversational experience for Search campaigns” simplifies campaign setup by allowing users to input the URL of their landing page, after which Google's AI generates business descriptions, target keywords, headlines, and images. Google has confirmed this feature will be extended to German, French, and Spanish in the coming months. Google is also rolling out its AI image editing tools across more campaign types. Previously restricted to Performance Max ads, these tools w...

Best AI Tools in 2025 to Make Your Work Easier

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  Artificial Intelligence (AI) is revolutionizing every industry. Whether you're a freelancer, student, or business owner, AI tools can make your work faster, easier, and more professional. In this blog, we’ll explore the top AI tools of 2025 that can boost your productivity. 1. ChatGPT – Best AI Chatbot for Productivity ChatGPT, developed by OpenAI, is a powerful AI chatbot that helps with various tasks. You can use it for: ✔️ Writing content (blog posts, scripts, ad copies) ✔️ Coding and debugging ✔️ Studying and research Alternative: Google Gemini AI, Clau de AI 2. MidJourney – AI Art Generator If you are into logo design, NFT art, or social media graphics, MidJourney is one of the best AI tools. It converts text into stunning images and generates high-quality visuals.   3. Pictory – AI Video Editing Tool If you're a YouTuber or content creator, Pictory AI can speed up your video editing process. This AI tool automatically converts text into videos, eliminating the need for...

Beyond the bait: Threads’ engagement challenge reshapes digital marketing

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  Suppose you are a Threads user who wants to make waves on Meta’s burgeoning social media platform, boasting over 200 million users. In that case, you’d know by now that the recipe was simple: cook up a contentious question, watch the outrage simmer, and ride the wave of heated responses to viral stardom. Launched as a Twitter alternative in the summer of 2023, Threads promised a reprieve from the engagement-bait tactics plaguing other platforms.  However, as the pursuit of user growth intensified, Threads’ algorithm began favouring posts with the most interactions—often those that stirred the pot and ruffled the most feathers. Now, as Instagram chief Adam Mosseri  acknowledges  the platform’s struggle with engagement bait, digital marketers find themselves at a crossroads.  The era of easy virality through provocation is waning and would likely usher in a new age of authentic engagement that demands a complete overhaul of Threads’ brand promotion strategies. U...

Future trends shaping digital marketing in 2025

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  The digital marketing landscape is constantly evolving, driven by technological advancements and shifts in consumer behavior. As we move into 2025, several key trends are emerging that will shape the future of how brands connect with their audiences. AI has already made significant inroads into digital marketing, but 2025 will see its capabilities taken to a whole new level. AI tools will allow marketers to create hyper-personalized experiences for their customers by analyzing user behavior, preferences, and demographics in real-time. This level of personalization will increase engagement and conversion rates, making AI an indispensable tool for modern marketers. With the implementation of stricter data privacy regulations, marketers are facing increased scrutiny regarding how they collect, store, and use customer data. By 2025, consumers will demand even greater transparency, and ethical marketing practices will become a competitive differentiator. Marketers must strike a balanc...

The Best SEO Conferences For 2025 (Virtual And In-Person)

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  One of the best places to gain new SEO knowledge and grow your network is at an SEO conference. Take a look at the upcoming events where you can learn from the experts The rapid advancements in artificial intelligence and machine learning have dramatically reshaped the SEO and digital marketing landscape, and attending a conference is arguably one of the best ways to benefit from the latest industry insights while expanding your professional network. Spending hours researching articles, forum discussions, and other online resources is always valuable, but attending conferences can significantly enhance your learning experience By directly interacting with industry professionals and experts, having the opportunity to ask them questions offers a depth of knowledge that complements and goes beyond what self-guided online research can provide. In short, attending conferences, whether in-person or virtual, offers a wide range of benefits: Networking opportunities. Learning from expert...

Digital Marketing Basics A Complete Guide For Beginners

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  Introduction   In today’s digital world, businesses are using online platforms to grow and reach a wider audience. Digital marketing is a strategy that helps brands promote their products and services on the internet , making it more cost-effective and efficient than traditional marketing. This guide will cover SEO, social media marketing, content marketing, PPC advertising, email marketing, and affiliate marketing —everything a beginner needs to know about digital marketing. 1. What is Digital Marketing?  Digital marketing is a technique where businesses use online platforms to advertise, promote, and sell their products/services. Compared to traditional marketing (TV, radio, newspapers), it is cheaper, more effective, and allows targeted reach. Key Components of Digital Marketing: ✅ SEO (Search Engine Optimization) ✅ Social Media Marketing (SMM) ✅ Content Marketing ✅ Email Marketing ✅ Pay-Per-Click Advertising (PPC) ✅ Affiliate Marketing Every business today needs a ...